Inclusive coaching and advising to help your business navigate today's dynamic environment.


Brad Krueger, your ideal business partner

Preferred pronouns he, him, his

Brad Krueger knows something about taking calculated risks. When he decided to step away from his corporate career, he had a vision. Brad knew Seattle-area entrepreneurs were craving the kind of strategic thinking big businesses take for granted so they can realize success on their terms. Seeing business owners with brilliant vision having their creative energy sapped by day-to-day distractions gave Brad the spark he needed. People like to talk about being lucky in business, but Brad has a more practical view. A solid strategy, tailored and practical, could very well be what makes the difference between hope and success.

Broad business expertise

A lot of what Brad has to offer is his propensity for structure. You can thank the MBA for that. It allows him to look at a business holistically, uncovering opportunities that might be overlooked. Opportunities often travel hand-in-hand with risk, and while risk is all part of the entrepreneurial experience, Brad has extensive experience turning risk into advantage. In fact, he’s developed and project managed critical large-scale programs in enterprise resiliency, information security, and compliance at CUNA Mutual Group, a company serving financial institutions nationwide.

A like-minded business guide

While Brad was recognized for his work creating an inclusive LGBTQ+ workplace at CUNA Mutual Group, he knows a lot of entrepreneurs have had to navigate the business landscape without empathetic role models. This makes Success Beyond Luck more than a sensible business venture. As someone who didn’t come out until well into his career, Brad understands how meaningful it is to have a like-minded business adviser as a guide. Brad also exercises his commitment to LGBTQ+ businesses through his leadership position at the GSBA and by volunteering to support LGBTQ+ businesspeople.

Brad will help you realize the success you deserve, and give you a great foundation so you can focus on growing your business well into the future.

The playing field is not level

According to Harvard’s Sexuality Implicit Association Test (IAT), almost 2/3 of adults have an automatic and, in many cases, unconscious preference for people who identify as straight over people who identify as gay or lesbian.

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